Wednesday, January 26, 2022

New Entry: Media Giant Premiere New Single "Guilt/Shame"

London art pop/alt band Media Giant have premiered their new single "Guilt/Shame".

The song, written and produced by the trio, is out now through Brace Yourself Records, and is the follow up to their debut single 'Afraid of The Dark'. Get it here.

UPDATE 01/02/2022: "Guilt/Shame" is our new Single of the Week!

A statement from Media Giant HQ reads simply: At Media Giant, we know what you want. Since the successful launch of our debut product, we have been working tirelessly to bring you our second offering, which is titled “Guilt/Shame” - You may notice feelings of hostility or anger when listening to it, but do not be alarmed, this is entirely intentional."

Drawing on funk, disco and punk elements, their music is reminiscent of Bowie, Talking Heads and The Rapture, all while creating a deeply unique, daring sound of their own that separates them from their peers. 

The crossover experimentations and hook-driven melodies of 'Guilt/Shame' make for a thrilling listening experience. Its philosophical lyrics are drenched in playful irony, further elevated by the cheery sound that contradicts its darker societal observations: "Is it guilt or is it shame, that keeps us from killing each other, that keeps us sane? / You'd rather die of a sun-tan, in a plastic wasteland, than admit you were wrong about anything."

Take a listen below.