Brooklyn punk trio B Boys bassist/vocalist Brendon Avalos experimental solo project Gift Wrap has revealed the video for his new single "Losing Count".
The song is the title track from of his upcoming debut album 'Losing Count', set to arrive on March 2nd. Pre-order your copy here.
As an artist, Avalos embraces spontaneity and immediacy in his work. “One thing that B Boys taught me musically is that ideas that feel spur-of-the-moment or come quick, end up being some of the best songs.” Leaning further into this approach for Gift Wrap, he purchased his first drum machine - a DR202 - and set up a small studio in his apartment, giving himself 24/7 access to testing out ideas right as they came to him. The rewards? The hook-filled title track, a standout on the album, which he recalls “was the first song I wrote in a day with no intentions of recording it, and it may be the most structured and realized song on the album.”
Losing Count is the culmination of a personal goal Avalos set two years ago: to see through the completion of a collection of music all his own. “Artistically, I think the sole purpose of this record was to just do everything. An exercise in realizing a full concept without seeing what the end result would be.” As it turns out, that end result is a 13-track experimental pop album that packs a large punch with influences ranging from early new wave acts like Depeche Mode and OMD to Frank Ocean.
