Tuesday, March 25, 2014

Watch: The Pains Of Being Pure At Heart Air "Simple and Sure" Music Video

New York based indie pop band The Pains Of Being Pure At Heart have aired the video for their latest single "Simple and Sure".

The song is part of our current playlist and is the lead single of their upcoming third studio album 'Days of Abandon', which will be released on May 13th via Yebo.

About the video, directed by BANGS, frontman Kip Berman told NYLON: "I’m taken aback at how many online outlets now reduce their content to a series of GIFs, assuming a minute long video or a single paragraph of text to be too burdensome. We’re as much prisoners of our need for constant distraction and instant sensation as the trapped guests at the dinner party.” 

Watch it below.