The song is taken from their highly-anticipated debut album '
Information Overload', set to arrive on March 11, 2022. Pre-order your copy
here.
An indie pop booster, ‘Information Overload’ is about there being so much stuff going on in the world that it can be too much to even process thoughts at times.
The visuals dip in between an efficiency clip and news products from the past, matching the previous/ present vibes of the lyrics themselves.
Frontaman Matty Took says: ” We desired the video for ‘Information Overload’ to be as extreme and erratic as humanly possible so the concept was to make 3 different clips and include impacted news clipping and advertisements. The end product was shooting these clips predicted on old TV/broadcast screens – rather clearly representing the title of the tune, however discreetly highlighting how when there is a lot going on you can’t believe at all or do anything with clearness.”
Watch/listen below.
