Wednesday, September 21, 2022

Stealing Sheep Release "Never Gonna Live Up" Music Video

Liverpool-based indie pop/folktronic trio Stealing Sheep have released the video for their latest single "Never Gonna Live Up".

The song is part of our current playlist and is taken from their recent album 'WOW MACHINE', which came out on June 24 via Both Sides Records. Get your copy here.

Wow Machine is a special commission album inspired by electronic music’s female pioneers that takes a deep dive into the realms of electronics, sampling, splicing , looping and reversing.

“It’s about the overwhelming feeling of wanting to give up and the anger and frustration that arises as you keep striving but never get anywhere, wading through the mud pushing against the machine”, says Emily.

Their new video, the first they've directed, produced and edited themselves, depicts floating human heads lost in the ether, malfunctioning, glitching out and loosing their humanity.

“Synthetic everything’ surrounds us, face filters, virtual realities, perfected avatars…we’re living in the deep fake. How is this affecting our mental state? How does it control our next move? How will our mortal imperfections ever live up to that of the machines?”, says Bex.

Although the depiction is distopic, the overriding feeling is of empowerment and that nothing can replace human idiosyncrasy, that true beauty lies in imperfection.

Watch the video below.