European, multi-lingual, art-school, post-punk, techno-inspired band The Umlauts have dropped the video for their new single "Another Fact".
The song is taken from their forthcoming EP 'Another Fact', set to be released on October 14th via PRAH Recordings. Get it here.
“Another Fact is our ode to the euphoria and strangeness of clubbing. As a group it is a space we all feel quite differently about, so working on this song became an interesting melding of experiences and perspectives. We wanted it to sound like it was being heard from outside a nightclub. We were thinking throughout the lockdown of all of the empty nightclub spaces, those big empty silent rooms must have had a sort of spooky haunted feeling, so we were interested in inserting some of those qualities into the music.” The Umlauts on Another Fact
On the video, The Umlauts explain: "We met Paul during our last London gig at Venue MOT Bermondsey. He offered to dance for us on stage during the festival season, but as we are a 9 piece live, the chance of having enough space on stage for a dancer isn’t very possible, but we had been planning to shoot a music video for our latest single Another Fact so we jumped at the idea of having him dance for the video. A week later, we met Paul at a Pub in Bermondsey, had a few Pints and started shooting. We wanted the video to recreate the crescendo of energy which Another Fact embodies. Paul dances through the streets of Bermondsey bumping into us along the way, intoxicated by the groove of the song. His moves represented the mood of the song perfectly. We ❤️ Paul."
Director Federico Arosio and cinematographer Giulio Amendolagine add: "Working together with The Umlauts, we wanted to incapsulate the energy of the song through long shots and condensed actions. The script was written on the day, which means there was a lot of freedom for improvisation. The track felt very club orientated to me, so Giulio and I decided to play around with the motion of the camera to emphasise Paul’s movements and to capture the variation of lights that surrounded us in the different locations."
Watch the clip below.
