The song is part of our current playlist, and it "might just be the most 'catchy' song the band has ever written in their career, reminiscent of Ric Ocasek's The Cars if they were into leather jackets and industrial sounds. In other words, mutant pop."
Like most of ADULT.'s other visual output, they made this clip entirely themselves, from figuring out the spooky special effects to the styling to the backdrops; the whole thing is shot in their amazingly gothy historic house in Detroit that they renovated all themselves. The concept was inspired by a series of photographs Kuperus created a few years back after seeing Jean Cocteau's 1930 film The Blood of the Poet. Like most of Kuperus' work, the video has no post-production and all effects were created "in camera."
Check out the video below.
