Tuesday, July 16, 2013

Watch: The Joy Formidable Reveal New Video For "Silent Treatment"

The Joy Formidable have revealed the video for the new version of "Silent Treatment", taken from their EP of the same name, out now.

The 4-track EP also features a William Orbit mix of "Silent Treatment," along with a live version of "Tendons" recorded in London, and the previously unreleased track "All This Promise." 

The black-and-white video was directed by duo ArchEnemies and features an emotional performance by lead singer Ritzy Bryan, who describe the song as "a very personal and emotive moment."

"It's a track about coming to terms with a relationship that's totally broken down; the hurt, the regret but also the unburdening that comes with accepting a loss." Ritzy explains.

Watch the video below.


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