The song is taken from their forthcoming sixth studio album 'See Through You', which will be out February 4, 2022 on the band’s newly former label, Dedstrange. Pre-order your copy here.
The band dive headfirst into suffering on the dark and explosive “I’m Hurt.” Its accompanying video is the first in a series of notable horror movie directors the band reached out to collaborate on videos for See Through You. First up is Chad Crawford Kinkle who directed last year’s critically acclaimed “Dementer” and the folk horror classic “Jug Face”..
Under Kinkle’s frantic and hallucinatory direction, Oliver Ackermann’s expression of relentless liminal terror is transubstantiated into a brutal backwater blood feast. While the flickering, kinetic visuals will be familiar to anyone who has seen the band live, the psychological horror at the heart of “I’m Hurt” is raw.
Together, Chad Crawford Kinkle and APTBS scramble our collective unconsciousness with scenes of grotesque public freakouts from the outskirts of the subliminal that are tied to a scorned woman’s black magic ritual which conjures up teenage demons on the hunt for revenge.
Watch/listen below.
