Friday, September 03, 2021

Watch: Permafrost Unveil New Single/Video "Restore Us"

Norwegian-UK post-punk band Permafrost have unveiled the video for their new single "Restore Us".

The song is out today, September 3 via the Fear of Music. Get it here.

We’ve become numb to endless conflicts and mountebanks posing as leaders. A figurative plague has divided us for most of the modern era. It took a literal one to bring us together, albeit in the darkest of ways. 

One would be forgiven for feeling a little nostalgic for better times about now, and we’re long overdue for a hard reset. With 'Restore Us', Permafrost has just released what could be the theme song for the post-lockdown era. 

Permafrost was formed in 1982 in Molde, Norway by Frode Heggdal Larsen and Kåre Steinsbu during the first post punk era, taking their name from a Magazine track. As industry veterans, their long arc provides some crucial perspective as we enter uncharted waters. In fact, ideas for the song have been germinating for three years, with it ultimately coming into focus over the past year. 

Both foreboding and optimistic, 'Restore Us' is less the battle hymn that is usually the stock in trade of the post punks, and more of a face-the-facts statement that it's time. 

The accompanying video’s footage was shot in 1987 by keyboardist Daryl Bamonte, during Depeche Mode’s Music For The Masses tour, while he was working with the band. It shows the energy and enthusiasm of a group on the ascent, in a country concurrently starting its slow decline into the new consumerism era, reaching its logical conclusion when a failed salesman would become president three decades later. A man forged in that epoch, with a commitment to a laissez-faire modus operandi and putting profits over people, became the glaring symbol of our ultimate undoing.

Watch/listen below.



Tags: Permafrost