Tuesday, May 18, 2021

Watch: GRETA Unveils New Single/Video "Vibrant"

Denmark's rising, self-proclaimed sci-fi pop artist GRETA (aka Greta Schenk), has unveiled the video for her catchy new single "Vibrant".

The song,  produced by Norway’s FARAO and glittered with a kitsch 80s bassline, was born out of the romantic bubble Schenk and her husband shared during lockdown through, and is out now via W.A.S. Entertainment. 

Schenk says of the track: "'‘Vibrant’ is about two people who love each other and spend the lockdown together. It is about the feeling of reality becoming a blur, about losing a sense of time, becoming restless and longing for something more. Something more from each other but from life too. The song captures the frustration that you feel because the world is no longer the same and you’re constantly longing for something new. The song contains a lot of love and connectedness and at the same time is about sharing a common longing to go out and dance, for some sort of escape. I hope the listener will feel both the euphoria and the longing in the song, and that it will make them want to dance and dream. It can hopefully work as a brief form of escapism.”

GRETA moves through a magical universe where transcendence and futurism merge with nostalgia and the familiar. Her lyrics are laden with existential reflections on the core of life, which she explores through the contrast of light and dark. Her sound reflects her love for 80s synths and grooves while also embracing futuristic soundscapes, which she seamlessly threads together with bright and airy vocals. By encapsulating those dichotomies, her music has the ability to evoke multiple emotions at once - to listen to a song like ‘Vibrant’ is to experience a sort of melancholic nostalgia and euphoria both at the same time.

Watch/listen below.



Tags: Greta