Wednesday, August 12, 2020

New Entry: Gel Set Drops New Single/Video "It Has Come To Our Attention"

L.A-based electronic/electro-pop/minimal synth project Gel Set (aka multimedia artist Laura Callier), has dropped the video for her new single "It Has Come To Our Attention".

The song is out today (August 12) via 2MR. Buy it here.

Her first new release since 2017’s captivating Body Copy, “It Has Come To Our Attention” is a tongue-in-cheek rumination on media manipulation, power dynamics, and tacit misogyny. Over a pulsating, infectious bassline, a distorted authoritarian voice commands us to “Live, Laugh, Love” or die. In the accompanying video, directed by and starring Callier herself, two women are chased by a sinister off-camera assailant, culminating in their (apparent) demise. Between dance breaks, Callier asks us to consider the messages we internalize each day, and how we decide which ones to take seriously. It’s not mocking, to be sure - Gel Set’s dance floor is open to basic bitches, too.

Watch it below.



(facebook.com/gelset)

Tags: Gel Set