Wednesday, February 13, 2019

Watch: Leif Erikson Share Music Video For "21 Grams"

London indie rock/pop band Leif Erikson have shared the video for their newest single "21 Grams".

The song is part is part of our current playlist and is out now. Grab it here.

About the track, lead singer Sam Johnston says: "I was struggling with the oppressive commute into central London and it had me thinking about the concept of the soul – and whether it had a place in this 24 hour, consumer, growth-mindset led environment. The image of an experiment performed by a doctor in the early part of the 20th century came to mind, in which he tried to prove that the soul had physical mass by weighing people at the point of death. One subject lost 21 grams as they passed on. The experiment was far from scientifically sound but left a poetic allegory that took my fancy."

The video was directed by Apollo Films. Watch below.