London band Bleech have revealed a new video for "Not Like You", the lead single of their forthcoming sophomore album 'Humble Sky'. The single will be released physically and digitally on 1st July.
Sarah Bick provided the visuals, and this was the concept that she used for this video: "Interpreting your concept of ugly/beautiful, I ran the clean Epic edit through a VHS player, and filmed it back off of an old cathode TV. This gives the video that special broken interlace and grungy colourway which can't be mimicked digitally. And there's the ugly/beautiful contrast of the soft young boy raving with head bangers and sweaty palms.
The motifs of the song like cloak appear, and the 'house in the countryside' appears twice, first seeing himself in it (before the stairs) and lastly leaving it literally going up in smoke at the end. His motion has been synced to the track, with jumps, spins and looks punctuating lyrics.
The suggestion of a school setting, absent of others subtlely brings up feelings of growth, hiding out or taking on, being left behind, or reacting against the natural order and of those in charge. The equation juggling of life, running out and going against the tide. He's on his own, he's not looking to others for how he should be"
Watch the video below.
