The song is part of our current playlist and is taken from their forthcoming new album 'Once Do It With Feeling', set to be released on October 21.
Emotionally and sonically saturated, their music boasts Cure-esque textures and melody, as well as the thematic elements and visceral delivery of The Afghan Whigs.
"The song 'Every Day A Fresh Atrocity' explores the dark corners where our work often resides, both sonically and lyrically. It conveys the feeling of the haunting suffocation of a broken relationship, compounded by a reality that seems to become more dystopian each day," says frontman-songwriter Jame Lathren.
Watch the clip below.
Stream it below.
Tags: The Cult
The song is taken from their much-anticipated debut album 'Momentary Presence', set to arrive on entirety on October 14th through Dedstrange. Pre-order your copy here.
On the slow burning psychedelic ballad, Bandleader TJ Freda sings of “psychic destabilization and the quest for balance” from a patchwork nest of warm lo-fi electronica held together with hallucinatory bedroom production work plus a ton of love.
“I wrote ‘Feather’ after waking up from a lucid dream,” says Freda. “It’s about trying to help someone who can’t be helped, but in the end, you want to accept them for who they are and love them no matter what. It’s one of the most personal songs on the record.”
In the video, director Dylan Brannigan does his own dance of reality, performing magic acts of audiovisual alchemy to transform GIFT’s metaphysical disturbances into a series of surreal vignettes; each rendered in hazy, saturated hues like a contraband bootleg VHS of Alejandro Jodorowsky’s Holy Mountain.
""Feather is Inspired by Jung’s theories of collective unconscious and its archetypes - A man, representing The Nine of Swords tarot card enters the astral plane where he undergoes a transformative experience. Incorporating themes of botanical consciousness, individuation, and harmony, Feather is a portal into the mind of a character on the edge of a new frontier. "
On the astral plane, our story follows the figure of the Nine of Swords Tarot Card as he undergoes a process of individuation.
Watch/listen below.
Tags: GIFT