Composed by Sid and Eddy, the duo met in kindergarten and grew up in the picturesque but, as they discovered when they reached their teens, rather boring little town of Monschau in the Aachen district of Germany. They spent most of their time skateboarding and BMX riding until they started to make music together. They founded Schwefelgelb in 2006 and soon gained notoriety for their intense live shows.
The band's hard-hitting electro pop is rooted in the 80s electronic movement, 90s techno and 00s electroclash (a movement that, like, Schwefelgelb, was fond of trashy aesthetics and sexual ambiguity).
The video was directed by photographer Axel Hoedt, financially supported by H&M Life and shot in a garage in London.
Watch it below.